Project Portfolio
Below is a selection of projects we have worked on. It should be noted that, at the decision of some clients, not all completed works are part of this public portfolio.
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01.
MyThesis Academy, a child with a great purpose
MyThesis Academy was born, literally, as an idea under a tent in 2019, during my bicycle tour around the world. I remember the moment perfectly: I was crossing India and spent the night in a temple in Mathura, the city where, according to Hindu tradition, the god Krishna was born. On that leg of the trip, I was accompanied by my partner, Friederike, who told me about her experience as a university professor and how, in most cases, master’s and doctoral students receive hardly any real support to develop their theses.
It was then that I saw it clearly: if the university does not provide them with the necessary support, students will look for answers elsewhere… and that place, inevitably, is Google. I analyzed the demand and discovered an active and global market, but dominated by dark competition: niche sites that sell theses generated by bots, black hat practices, and shortcuts that compromise academic quality. I knew that it would be—and still is—a huge challenge to compete against this type of website, but I was determined to propose an ethical and valuable alternative.
Thus was born MyThesis Academy, a platform that offers personalized and group consulting, both to individual students and through institutions, offering programs adapted to their needs. In addition, we took it a step further: we transformed all this experience into audiovisual training, creating a virtual campus that democratizes access to this knowledge in a flexible and affordable way.
Today we continue to live off this website, although we know well that, to continue growing, we need to continue investing: not only in digital marketing, but also in product, team, and new key areas to sustain and scale the company. Managing this project is, as many entrepreneurs will understand, a constant exercise in multidisciplinary learning.
What motivates me most about MyThesis Academy is what it represents: much more than a profitable business, it is a real vehicle for positive impact. We firmly believe that a thesis should not be a procedure resolved with a document bought blindly; it should be a formative stage that prepares each student to confidently face their professional life. For this reason, we are the first online academy designed specifically to solve this deficiency and ensure that no student abandons their path due to lack of support.
Data source: Semrush, Period: January 2012 – 2026
02.
Barceló Hotels & Resorts
Shortly after finishing the SEO Master’s degree, I was fortunate that Ikaue—the agency led by Iñaki Huerta—gave me the opportunity to join his team. From the first moment I felt that I was surrounded by great professionals: a team with a solid technical base and, above all, with a focus on direct and daily customer support.
One of my first assignments was to work for the Barceló hotel chain project, and there I understood that theory and practice are two different worlds. It was a challenge as intense as it was enriching. I came from the hotel sector, although from a more internal perspective: events, food & drinks… That’s why I was excited that my first project was related to an environment that I already knew well, but now from a totally new angle from how they know us. It was an enriching experience without a doubt with a lot of communication between departments and with great internal work. When I left in 2022, I resumed my bicycle trip and decided to become a freelancer. I still occasionally follow their progress on social media and their progress to see if they made the internal changes that we recommended after the audits. According to Semrush sources, organic traffic is at 18 million visits per month with upward growth. A success story of the value of betting on the SEO channel whenever the business model has an active demand in search engines.
Data source: Semrush, Period: January 2021 – 2026
03.
Other projects of medium and large companies
During my time in agencies, I especially perfected high-value services such as SEO audits, both in-site and off-site, covering key areas such as crawling and indexing, semantics, and external popularity. I have always believed—and continue to defend—that every well-structured marketing strategy must start from a rigorous data analysis that allows extracting clear and actionable insights translated into a language adapted to the role of the person you are addressing within the company.
In addition, I consider it essential to maintain fluid and constant communication with the client during and post-audit to provide follow-up, as well as to know in depth their business KPIs so that each SEO audit is truly effective, aligned with their objectives, and measurable over time through web analytics.
Other projects were worked on for a specific one-off case as support.
Freelancer
As a freelancer, you start from the bottom, especially if you never started creating content on social networks about SEO and Paid Media to generate that authority in the media and they can consider you a business asset to bet on. Even so, and despite the little content I uploaded and that I never trained to be a street salesman, I was able to manage to get my first clients thanks to the development of previous projects that were successful. The brands below, and if you are familiar with the world of entrepreneurship, were in the growth stage and were looking for ways to attract more customer acquisition:
04.
PureWeddings Mallorca
PureWeddings Mallorca, led by its CEO Marcos Rama, focuses primarily on attracting international clients from various countries, offering unique wedding experiences on the island. From the beginning, we encountered an important limitation: the CMS in which the website was developed did not allow optimizing it adequately for SEO.
Given this scenario, we decided to reorient the digital strategy and focus efforts on effective paid channels, such as SEM, to guarantee the visibility of the brand in the target markets since web migration was not a feasible path.
Today, PureWeddings Mallorca organizes weddings in some of the most exclusive places on the island, such as the Cap Rocat hotel or the emblematic Son Marroig estate, establishing itself as a benchmark for foreign couples who dream of celebrating their wedding in an incomparable setting.
04.
MAPA Instalaciones
MAPA mainly started as a company dedicated to gas installation in Mallorca, with later expansion in Zaragoza, acting as an affiliate of different gas and electricity distributors and marketers. This was a sector where SEO and SEM represented a fundamental part of the business model, so from the first moment I offered advice adapted to the budget available for digital marketing.
Something that greatly facilitated my work was that the CEO, unlike other client profiles, had previous marketing knowledge, which made communication much more agile and productive when defining and activating the necessary strategic levers.
Within this project, I was in charge of the development of the MAPA Instalaciones website, as well as the management of its SEM and META Ads campaigns. Today, the website reaches around 2,300 monthly visits of organic traffic and the company has managed to diversify and expand its portfolio of services, thus consolidating its online presence and its growth in the sector.
Data source: Semrush, Period: July 2024 – June 2025
05.
CuquiBoys
Cuquiboys is a children’s summer camp and events place for children where it landed with a big problem of organic traffic loss. We couldn’t even access the WordPress due to some php and CMS problems. We had to perform a web migration and redo content and web design to reorient them to the potential user who was looking for CuquiBoys. We managed to recover the initial traffic and we continue fighting like a rowing team.
Data source: Semrush, Period: July 2024 – June 2025
06.
Rubén Torres Fotografia
Rubén Torres is dedicated to real estate photography and wanted a website where he could advertise. Fortunately for him, the niche of real estate photographers in Mallorca had low competition and he was able to obtain the results he was looking for in the short term where Local SEO played a big role.
07.
Malagrava Psicología
Pep Malagrava had been thinking for some time about creating a personal brand website that would represent his career and his different lines of work in psychology. Our story began in a very natural way: through a WhatsApp message in which the proposal to shape that project became a reality.
From the beginning, the relationship was not the classic one between a client and a seller, but rather an authentic exchange: knowledge for knowledge. At that time I was going through a complicated stage emotionally, and we reached an agreement that went far beyond the economic. I am convinced that going to the psychologist is as important as exercising the body, and having the opportunity to have someone as professional as Pep Malagrava seemed to me the most valuable investment.
The result was more than a website: a space that reflects his more than 12 years of experience, his cognitive-behavioral approach, and his way of accompanying people in processes as complex as anxiety, depression, addictions, or sexual dysfunctions. Pep Malagrava is not only an accredited psychologist with extensive and specialized training, he is also someone with the ability to translate scientific knowledge into human and close accompaniment.
Creating his website was, in that sense, an experience of mutual growth: a project that was not born from a simple commission, but from a vital exchange in which we both put on the table the best of what we know how to do.
