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About Travis Islas
Travis Islas
A rationale for business
When I discovered the true value of SEO—the traffic channel through which I started my digital marketing venture—I understood that it wasn’t just about “appearing on Google” or looking for the quickest shortcut to sales. SEO, when properly applied, is a competitive advantage: it’s your business’s ability to provide the best answer to what your customers are really looking for. This difference not only attracts more conversions, but also makes your brand recognized and remembered as a benchmark in your sector.
In my experience working with startups and established companies, I confirmed a constant truth: when there is active demand in the market, SEO and SEM channels become the most profitable. And the reason is simple: these aren’t distracted users, but customers with a clear intention to buy. That’s why I always start with a solid market analysis from macro to micro; that is the starting point for drawing up a marketing plan in the age of digitization.
In addition, I discovered that SEO doesn’t live in isolation: it enhances the results of paid advertising, improves metrics such as quality score, and turns every euro invested in SEM into a more efficient expense.
Today, for me, SEO is not just another digital marketing channel; it’s a way of thinking about business: strategic vision, analysis, and creativity to build scenarios. I learned that imagination opens doors, but it is analysis that marks the path. And that is the vision that I apply to each project to help businesses grow and live their passion.
Without data, you're just another person giving their opinion
Training
Some accreditations for which these training programs prepare you
Google Ads Certification
Google Analytics Certification
Google Marketing Platform Certification
Bing Ads Certification
Facebook Ads Certification
Tool proficiency
Secondary training
My reading library, events, and blogs that I follow
Biography from the first spark of digital passion 🔥
2017
The discovery
My first contact with digital marketing came in 2017, almost out of curiosity. What began as a self-taught experiment transformed, over time, into a true passion.
The initial spark was SEO: I wanted to monetize a bicycle travel blog that I planned to launch in 2018. Spoiler, I didn’t succeed, but I understood an essential truth: a few months of SEO training are not enough to build a stable and scalable business over time. That was just the gateway.
My first lessons came from Romuald Fons’ videos on YouTube and after several training courses in digital marketing and traffic channels. I was clear that I wanted to understand a digital business from the inside.
2017
2018
Pedaling towards the world
In 2018 I embarked on a solo bicycle trip that took me from Barcelona to Tokyo. This trip lasted approximately 3 years where every day I carried the house on my back, the feeling of freedom that I obtained during all that time I could not explain with words. I never felt a feeling that ran through every part of my skin like being able to say “I can go wherever I want” in the middle of some remote place. And if it was downhill, much better.
During all this time I carried my laptop with me to continue learning along the way and to work on projects. At that time I only supported myself with small savings, because life on a bicycle is not so luxurious, you have to sacrifice the comfort circle of your brick house for a tent, your gas or electric stove for a diesel stove, cook for yourself so you don’t always spend in restaurants, find places to hide and throw the tent… if you wonder how much I supported myself with, I would say that with €400-500 per month in Europe and €300 per month in Asia. A very cheap price if we compare it with city life for everything that such a trip brings you.
2018
2020
Return and professionalization
The pandemic forced me to stay in Europe, where I resided in Madrid and Berlin until the reopening of borders. It was a time of introspection, but also of growth: I decided to take the SEO Master’s Degree from Webpositer. I had already done a more generic Master’s Degree in Digital Marketing, but I needed to delve deeper with experts who had dedicated their lives to technical SEO. That step allowed me to professionalize in this area.
2020
2021
IKAUE Agency
The IKAUE agency led by Iñaki Huerta gave me the years with the most technical vision of my life. The leap from going through a leading agency in the Spanish-speaking market where they touch reference companies was a turning point. Its greatest value is that there is no day that is wasted in learning something new and technical from team members. Specialized in SEO, CRO, and Analytics. If you are looking to have your group focused on these branches with which to grow and geek out on your thing, you will be very happy.
2021
2021-2022
SEO Professor in the Digital Marketing and Community Management Postgraduate Course
Universitat de les Illes Balears
2021-2022
2023
The challenge
In 2023 I resumed the bicycle trip with a clear goal: to reach Japan. I crossed Thailand, Laos, Vietnam, China, and finally, on a flight from Shanghai to Osaka, I reached my destination. I settled in Tokyo for three months to experience urban life immersed in Japanese culture.
To this day I have traveled more than 30,000 kilometers by bicycle, crossing 24 countries.
Spain
France
Monaco
Italy
San Marino
Croatia
Bosnia and Herzegovina
Montenegro
Albania
North Macedonia
Greece
Turkey
Iran
United Arab Emirates
Oman
India
Nepal
Bangladesh
Thailand
Malaysia
Laos
Vietnam
China
Japan
2023
2024
Consolidation and future
I returned home in 2024 to work on projects such as MyThesis Academy, which had financed a large part of my trip since 2020. I continued as a freelancer, living from what I am truly passionate about: digital marketing. Shortly after, I completed a Master’s in Paid Media from Kschool and a second Master’s in Artificial Intelligence applied to business from BIGSEO, convinced that it is necessary to learn how to carry out marketing strategies for both active demand, such as SEO or SEM, and passive demand, such as other Ads platforms that impact the user through psychographic and demographic data of the potential client.
Today, looking back, I understand that my journey—from SEO on a blog that didn’t work to cycling halfway around the world—is not just a personal story. It is a metaphor for what it means to undertake: to risk, to learn, to persevere, and to always return with more clarity on the path towards real impact in business and personal projects.
2024
Some metrics to highlight
Satisfied clients
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Markets in which I have worked with projects
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